On 30 Oct 2010, Gil Hanson presented "Keystone State Boychoir Brand Discovery" to the Commonwealth Youthchoirs (CY) board. Gil is the chairman of the CY Marketing Committee, a member of the CY board, and Chief Design Officer (CDO) of Hanson Designs. During this presentation, Gil outlined a process for identifying those aspects of the Keystone State Boychoir (KSB) experience that defined the essence of the choir, and therefore, needed to be captured in the choir's "brand." To facilitate our discussion of KSB on this blog, the CY Marketing Committee is making the presentation available to the KSB community to foster further discussion of the KSB experience.
Click here to download a pdf format file of the presentation on the KSB branding campaign.
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